SEO Consulting in Bellevue and Kirkland Will Help Small Businesses

Posted on 28. Mar, 2014 by Jay in Industry News

Local, small businesses often have their work cut out for them in terms of marketing and earning a profit. This is mostly because of other competitors and the industry giants that often want to horn in on the local action. Such a situation applies and is ever-present in the entire country; therefore, small businesses in the Bellevue and Kirkland area are not spared from the hard work of growing themselves amidst tough competition.

One of the ways that small businesses can fight back is by using SEO marketing techniques. In the past though, SEO was an easy matter of using particular words and linking to your site. However, Kath Dawson of Smallbusiness.co.uk reports about the changing nature of SEO:

“When you look at the bigger picture, these tactics echo (and now complement and work alongside) those used by public relations and marketing professionals. Take for example the opinion piece or thought leadership feature – now echoed by editorial found on websites and company blogs – which is a public relations staple reinforcing the authoritative knowledge of a brand spokesperson, in turn improving that brand’s perception.

Google’s algorithm updates, Panda, Penguin and Hummingbird changed the game for SEO professionals, favouring ‘quality’ content over spammy and link laden content. ‘Quality’ in this context refers to helpful ‘Frequently Asked Questions’ or information documents which provide useful information around the product or service topic – a technique used by PRs at press conferences and product launches to show in-depth knowledge of the sector or area they are working in and its target audience.”

These changes have made SEO marketing a field that requires skilled people handling it. With the changes in search engine algorithms, doing the wrong thing would likely lead to a business’ website disappearing from the top of search engine results pages. Thankfully, SEO consulting in Bellevue or Kirkland for businesses is available through established companies like OnPage1.net. Such firms can bring the professional skills to make sure that local businesses are able to have fair and adequate representation on the Internet.

With dependable Bellevue and Kirkland SEO services, local, small businesses can often leverage their experience in the area and their friendlier and more personal service to gain and retain loyal customers. In the end, letting people know that these businesses are there for them with one click or tap is typically good enough to help reel in new customers and increase profits.

(Source: The shift in SEO practices – and how it affects small businesses, SmallBusiness.co.uk, March 5, 2014)