Here’s a Reason You Need Reliable Social Media Marketing in Seattle

Posted on 16. Apr, 2014 by Jay in Info Article

Nobody can deny that web technology is now a cornerstone of the modern business model, to the point that even small companies that manage to capitalize on cutting-edge technology early on can have an edge over larger competitors. For example, a low-cost online marketing campaign that turns viral can achieve the same results as a multi-million dollar Super Bowl ad. This is what Drew Hendricks, contributing writer for Forbes, points out as one of the most compelling features of social media as a potent marketing tool for companies of all shapes and sizes.

3 ways social media is driving a business revolution

Unfortunately, not all companies see it that way because only 80 percent of CEOs in the U.S. believe that social media marketing is relevant to their businesses. However, it’s hard to blame the rest if they feel that it’s not, because social media is such a broad concept. Among other things, this field involves multiple technologies and concepts like smartphones, social networking, blogging, and so on.

Before companies can pick what social media tools to use for their marketing campaigns, it would be to their best interest to consult with social media marketers beforehand. A Seattle social media marketing firm like offers not only social media solutions but also other tools like search engine optimization (SEO) and smartphone app solutions—techniques that not all CEOs may even be aware of.

Social media is dynamic and more fickle than most people believe. For example, despite Facebook’s popularity, some marketing experts consider YouTube to be the most effective social media site at the moment. In fact, a survey of 3,000 marketers revealed that 69 percent of companies dedicated their marketing budgets in 2013 to improving their YouTube presence. Therefore, it’s unsurprising to learn that more than 90 percent of today’s social media marketing queries had to do with the most effective social media tactic for this year and the next.

Seattle social media marketing experts can answer such questions, but their services don’t end there. They can also gauge the viral quality or overall effectiveness of their clients’ online marketing campaigns by gathering consumer feedback and analyzing real-time web traffic. For example, companies should strive to attain at least 51 Twitter followers and/or 1,000 Facebook likes, which marketers believe to be the baseline figures for any effective social media marketing campaign.

The beauty of it all is that it doesn’t take a large enterprise to launch such a marketing campaign today, unlike in the past. It should only be a matter of time until the remaining 20 percent of CEOs in the U.S. who don’t use social media eventually change their minds.

(Source: 3 Ways Social Media Is Driving A Business Revolution, Forbes, February 25, 2014)

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