How Businesses can Benefit from Effective SEO Consulting in Bellevue

Posted on 17. Apr, 2014 by Jay in Info Article

Pretty much every business these days increasingly needs to maintain a strong online presence to reach its target market and thereby boost revenue. With the vast majority of consumers pulling up information about the products and services they need through the Internet, it makes sense for businesses to continuously engage in organic search engine optimization (SEO) that boosts website visibility and credibility.

Among other things, SEO typically involves keyword-optimized content creation that makes it possible for Internet users to find a company’s website whenever they enter related queries on search engines like Google, Yahoo!, and Bing. Interestingly, some analysts have reported that SEO as it is traditionally known is likely to become extinct. However, more rational minds like Steve Olenski, Forbes advertising and marketing contributor, argue that SEO remains as effective as ever and rightly deserves a place alongside other online marketing methods:

“In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time.

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Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.”

In short, businesses need effective Seattle SEO packages that can give them an edge over the competition and grow their client base within a reasonable amount of time. Given that consumers now have a wealth of information at their fingertips, the important thing is for businesses to generate high-value content and provide the kind of online experience that can turn casual site visitors into actual customers.

Meanwhile, considering that changes to search engine algorithms take place on a regular basis—such as Google Hummingbird, for instance—no business can afford to get left behind when it comes to internet marketing. One false step could send a website’s search engine ranking spiraling downward. To maintain a solid online presence, companies would do well to tap the expertise of a Bellevue SEO consulting firm like OnPage1.net.

(Source: 7 Reasons Why Your Business Should Invest In SEO, Forbes, 26 Mar, 2014)