Social Media Marketing in Seattle Can Aid Businesses and Companies

Posted on 18. Oct, 2013 by Jay in Industry News

The International Meetings Review website has an article that covers the marketing power of social media. The following passage hints at its potential in marketing for the events organizing industry:

Marketing Challenges International (MCIntl) recently released a white paper that outlines the social media marketing landscape for global destinations in the meetings and conventions industry. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.

“The market is evolving so rapidly that we have to keep monitoring it”, said Michel Couturier, President, MCIntl. “We took an in-depth look at the social media landscape and extracted strategies for our global clients. We know that research and face-to face meetings are key to success for a destination, but applying effective social media tactics can also enhance the marketability of a destination.”

The aforementioned industry isn’t the only one that can take advantage of social media. Other businesses that want a wide audience to market their products or services on can always count on this advertising tool to spread the word around. It isn’t an easy task, especially for people who are new to the idea, so entrepreneurs might want to implement social media marketing in Seattle with a capable online marketing group like OnPage1.net.

Social media has such a massive user base now that even the government operates their own accounts in order to disseminate information to the public. Companies can no longer afford to ignore this trend, and as more and more people embrace it, the opportunity continues to get bigger. The internet is now the world’s biggest advertising platform, and social media has positioned itself as a major player in the online ballgame; traditional advertising in today’s crowded market is no longer enough.

A lot of work has to be done in order to make a comprehensive Seattle social media marketing campaign successful. Business owners can’t just make accounts on popular networks and start spewing sales talk; strategies have to be implemented to appeal to customers on a more intimate level. Remember that it only takes one wrong move for potential clients to move away from a brand permanently, so it’s important to have experts do your marketing for you.

(From How Social Media Marketing Can Boost a Destination’s Business Profile, International Meetings Review, September 19, 2013)