A Look at What a Bellevue SEO Consulting Expert Can Expect in 2014

Posted on 21. Jan, 2014 by Jay in Industry News

Search engine optimization (SEO)─ the process of tweaking a website and increasing its visibility to search engines─ has become a way for Bellevue SEO consulting businesses to draw potential clients to their clients’ products and services. This is an ever-changing process, and as 2014 begins, it will be wise to know what to expect this year. A December 31, 2013 article by Dave Lauretti for Examiner.com expresses some high hopes for truth and quality in online content for the new year:

“Truth because the point in time has come where honesty and accountability are at the forefront of how we partake in content creation, content ownership, and how we deal with the different aspects of our Social Media and SEO campaigns. Long gone are the days when hiding behind fake or pseudo-names, buying or creating link schemes, purchasing social “likes” or writing fake reviews proved a prosperous result to a marketer’s or website owner’s bottom line.”

The above are examples of “black hat” SEO tactics, that is, SEO practices that use unethical means to raise webpage views (such as invisible text bearing keywords that readers won’t be able to see but search engines will be able to detect). Such practices are usually intended to profit the webpage owner rather than to inform or educate the reader. The fact that 2014’s SEO trends are predicted to curb such tactics is assurance that users will only be able to access content that is most relevant to them… including those relating to you and your business.

This is why 2014 will also see a general rise in quality. Major search engines like Google reward quality content with higher page rankings and penalize poor content by pushing them further and further away from page one. Thus the new year’s trends won’t just secure users from content generated by fakes and spammers; it will increase the visibility of of truly meaningful content to them too.

Knowledgeable Kirkland SEO businesses like OnPage1.net are sure to take these predictions to heart and use them to take their clients make their way to the front page. Consider enlisting their aid if you haven’t already. Remember: couple good content with the principles of truth and quality, and your website will surely flourish.

(Article and Image Excerpt from 2014 top developments in the world of Social Media and SEO, Examiner.com, December 31, 2013)