Receiving Reliable SEO Consulting in Bellevue for Marketing Campaigns

Posted on 18. Oct, 2013 by Jay in Industry News

The Search Engine Land website has an article that details Google’s latest changes to its search algorithm. The company recently updated its engine with “Hummingbird,” altering the way queries from site visitors are handled. One of the most notable additions is the capability for ‘conversational searches’. According to the article:

What type of “new” search activity does Hummingbird help?

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

Businesses that want to be a step ahead in the online marketing race need to keep up with these changes or else they can’t stay competitive. The Search Engine Optimization industry is constantly changing, and a little help from an expert can aid with adapting to updates. Companies can opt for SEO consulting from Bellevue firms like OnPage1.net to get their advertising up to speed.

On paper, SEO sounds simple enough: optimize a business website such that its accessibility to visitors is greatly increased. In practice, however, this can be quite a challenge, especially when rival firms are also doing the exact same thing. Moreover, if the SEO company doesn’t stay updated with the latest algorithms, the content it creates will be potentially ignored by the search engines, leaving clients’ sites on the back pages of search results, and this can severely hamper a brand’s selling power.

It’s a tedious job to optimize a website, but entrepreneurs do not need to worry about doing it by themselves, especially if they lack the expertise in the field. Choosing effective Seattle SEO packages from reliable service providers can simplify the process and deliver effective campaigns that can target the appropriate market more directly.

(From FAQ: All About The New Google “Hummingbird” Algorithm, Search Engine Land, September 26, 2013)