When Hiring a Company for SEO Consulting in Bellevue, Be Careful and Do Your Research

Posted on 04. Oct, 2013 by Jay in Industry News

In an article for Business2Community.com, Amanda DiSilvestro has important reminders for anyone looking to invest in search engine optimization (SEO):

No matter how many times companies hear it, [SEO] scams are still running loose and fooling those hoping for a better ranking on a Google SERP. Falling for one of these scams will not only lose you money, but you could find your website dealing with months, even years of damage. If the SEO company that you hire uses black hat SEO tactics, you will find yourself penalized by Google and then have to dig yourself out of a hole.

The way it works is this: It is possible to fool someone long enough to take his/her money and run when it comes to SEO because SEO results fluctuate so much. If a company were to use black hat tactics—keyword stuffing, duplicate content, spammy backlinks—it might take Google a little while to realize that your website is doing these taboo things.

In reality, there are so many so-called “SEO companies” who are nothing more than spammers. They get your money and then create useless links and keywords that will put your business on top temporarily, only to get you penalized and then disappear in seconds. Recently, even major news outlets such as Fox News have called SEO in general a scam, ignoring those companies that are actually doing their jobs properly. How can you differentiate a fake SEO company from a real one, when mainstream media seems to blur the lines?

The most important thing is to establish their credibility based on their promises. If they sound too good to be true, they probably are; scam artists in any industry will always try their best to sugarcoat when they don’t have any real action to back it up. When seeking SEO consulting in Bellevue, you must be on the lookout for companies with established reputations such as OnPage1.net. They will only give realistic claims and deliver real business.

Many such establishments around the U.S., such as Kirkland SEO companies, are legitimate marketing partners who have years of experience that can help your business become more visible online. Don’t hesitate to research and contact them to find out if they’re as truthful as they claim, and dispel any prejudgment that you may have about SEO. Online advertising is the future. It is best if your company starts early to maximize its potential.

(Info from Top 5 Most Popular SEO Scams of Today, business2community.com, July 5, 2012)